A creative marketing agency

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E: info@thisisinkling.com

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CREATIVE • DIGITAL • SOCIAL • PR • EXPERIENTIAL • RESEARCH • STRATEGY • CONTENT • TALENT

Case Studies

Bacardi Beginnings

Brief

Connect the Bacardi brand to a young, opinion-forming audience

Solution

Bacardi Beginnings: Three collaborations between established & emerging artists, each writing a brand new track together which is then released in a way that pushes the boundaries of music promotion

 

24 Hour A&R

Pairing

Rudimental & Bi-polar Sunshine

Project

24 Hour A&R: Write, record, release & perform a new track live in less than 24 hours

Results

130+ pieces of coverage, 150,000+ views of content, 11.3m Facebook impressions, 500+ attendees at the live performance

Beats Per Minute (BPM)

Pairing

Toddla T & Roses Gabor

Project

BPM: Track unlocked one beat at a time via social media using likes, hashtags & shares via the BPM app

Results

80+ pieces of coverage in key titles, 90+ entries to remix competition, 70,000+ views of content, release hashtag trended on Twitter, 10.2m Facebook impressions

AV-to-3D

Pairing

Kele Okereke (Bloc Party) & Bobbie Gordon

Project

AV to 3D: The world’s first  3D printed vinyl record store with limited edition sleeve design by Kate Moross. To see sleeves click here

Results

Full evaluation is currently underway. Results coming soon

Cutty Sark Brand Development

Brief

Global re-launch of Cutty Sark Blended Scotch, one of the top 10 whisky brands in the world

Solution

Using Inkling’s 7 Step brand building process to re-position the brand as the Spirit of Adventure for the young, creative class. Bring the brand to life online through an ambitious digital program.

Results

Global brand book & play books for 50+ markets, workshops & new brand film

Cutty Cargo

Brief

Create a global experiential platform to support the new brand launch

Solution

Cutty Cargo: highly flexible, touring event bringing the best creative culture in a city under one roof – a giant recreation of a crate used to smuggle Cutty Sark into Prohibition America in 1923

Results (for London leg only)

Record digital buzz & engagement, 110+ pieces of coverage, 400+ attendees, news sales lead & accounts secured for UK distributors

ghd airstream

Brief

Increase awareness of ghd’s new hairdryer, Air.

Soution

Air Boutique: ghd’s first-ever brand owned salon experience, destinations dictated by Facebook and Twitter communities.

Results

Twitter followers up 60%, trended on Twitter twice in the UK, 1,989 # Tweets, 4,700 Facebook engagements, sales up 50% (in areas visited)

Vintage Britain

Brief

Launch Vintage Festival communicating 8 decades of British creative culture across 6 pillars.

Solution

Re-work Sgt Peppers iconic artwork to coincide with Sir Peter Blake’s 80th birthday and the 45th anniversary of the classic album.

Results

313 articles across 11 countries, front page of Metro, 8th most read story of bbc.co.uk, “And finally” News at 10, record web-traffic for a MAMA Group festival launch.

Benefit temptation telephone

Brief

Create video content that captures Benefit’s irreverent personality

Solution

Temptation Telephone: Those brave enough to answer were rewarded with a once in a life time experience they will never forget. 

Results

Within 24 hours it became Benefit UK’s most successful video ever with 120,000+ views, 3015 likes & 536 comments.

Woodland

Brief:

Create an innovative digital campaign for urban, professional class Indians leaving university

Solution:

Adventurer Wanted: your chance to follow in the footsteps of the world’s greatest adventurers by winning your place on the ultimate expedition spanning four continents.

Results:

213,000 new Facebook fans in just 4 weeks
3,000,000+ posts (from 2.5m users)
20,000 video entries uploaded

Hostel World

Brief:

Promote Britain to a young, cool German audience

Solution:

Open a gallery of the best UK street art talent in partnership with Graffiti Life, two of the pictures were secret doors leading to a gin bar, showcasing the best independent gin distilleries in the UK.

Results:

38 pieces of coverage in taste making titles

Reach = 12,608,824

1,038 Attendees

Wilderness

Brief:

Launch and grow a new festival concept without ‘big’ headline talent in a challenging festival environment

Solution:

Hardworking, highly strategic press office and media relations campaign as lead marketing channel supported by minimal traditional media channels

Results:

257 media on-site
1,118 piece of coverage
Overall ROI = 96:1
Year 2 = 50% increase in ticket sales
Best New Festival 2011, Best Small Festival 2012

Our Experience
vodafone
logo-bacardi
nike
cutty-sark
macallan
live-nation
benefit
ghd
eventbrite
mothercare
wilderness
o2
hush-puppies
hostel-world
logo-great-britain
vodafone
logo-bacardi
nike
cutty-sark
macallan
live-nation
benefit
ghd
eventbrite
mothercare
wilderness
o2
hush-puppies
hostel-world
logo-great-britain

Team

Will ParkinsonManaging Director

David ProudlockCreative Director

Jono MarcusClient Director

TeamOur Experts

Fried Gold

14th November

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31st October

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