Our brief was to help elevate perceptions of Mothercare, driving awareness of the top end offering
A series of projects that focus on the ‘quality’ not the ‘everyday’, designed to hero key perception changing collections and drive footfall to new concept stores
138 pieces of coverage for projects with a reach of Total reach of 438,328,660, plus 400 social media posts from media attending across shows
Wrangler x Leatherman
Raise awareness of the collaboration between two iconic American brands such as Wrangler Jeans and Leatherman
Inkling created a series of short films featuring three key influencers who are the embodiment of the brand’s partnership product. Launch of a video seeding campaign across digital publishers and YouTube display network across EMEA territories
+30,000 New Facebook Likes, +6,000,000 Social Impressions, 77% boost in engagement on Instagram since launch, 27,243 YouTube views in two weeks (33% over KPI)
Connect the Bacardi brand to a young, opinion-forming audience
Bacardi Beginnings: Three collaborations between established & emerging artists, each writing a brand new track together which is then released in a way that pushes the boundaries of music promotion
24 Hour A&R
Rudimental & Bi-polar Sunshine
24 Hour A&R: Write, record, release & perform a new track live in less than 24 hours
130+ pieces of coverage, 150,000+ views of content, 11.3m Facebook impressions, 500+ attendees at the live performance
Beats Per Minute (BPM)
Toddla T & Roses Gabor
BPM: Track unlocked one beat at a time via social media using likes, hashtags & shares via the BPM app
80+ pieces of coverage in key titles, 90+ entries to remix competition, 70,000+ views of content, release hashtag trended on Twitter, 10.2m Facebook impressions
Kele Okereke (Bloc Party) & Bobbie Gordon
AV to 3D: The world’s first 3D printed vinyl record store with limited edition sleeve design by Kate Moross. To see sleeves click here
Full evaluation is currently underway. Results coming soon
UK Millennials Report
Making up a quarter of the UK population and predicted to hit the 17 million mark by 2019, a broad range of behaviours and beliefs have been attributed to the 16–34 year old cohort. But, as with any other collective of people, there are commonalities, differences and misconceptions about this audience.
We thought it was important to test some of the key themes and ‘truths’ surrounding Millennials with a 100% UK sample. From creating successful content to ethical consumption; influencer outreach to the importance of wellness.
This report has been written to be both informative and concise, so if you would like any further information on any of the topics covered, please don’t hesitate to get in touch.
You can download the report here.
Cutty Sark Brand Development
Global re-launch of Cutty Sark Blended Scotch, one of the top 10 whisky brands in the world
Using Inkling’s 7 Step brand building process to re-position the brand as the Spirit of Adventure for the young, creative class. Bring the brand to life online through an ambitious digital program.
Global brand book & play books for 50+ markets, workshops & new brand film
Create a global experiential platform to support the new brand launch
Cutty Cargo: highly flexible, touring event bringing the best creative culture in a city under one roof – a giant recreation of a crate used to smuggle Cutty Sark into Prohibition America in 1923
Results (for London leg only)
Record digital buzz & engagement, 110+ pieces of coverage, 400+ attendees, news sales lead & accounts secured for UK distributors
Increase awareness of ghd’s new hairdryer, Air.
Air Boutique: ghd’s first-ever brand owned salon experience, destinations dictated by Facebook and Twitter communities.
Twitter followers up 60%, trended on Twitter twice in the UK, 1,989 # Tweets, 4,700 Facebook engagements, sales up 50% (in areas visited)
Launch Vintage Festival communicating 8 decades of British creative culture across 6 pillars.
Re-work Sgt Peppers iconic artwork to coincide with Sir Peter Blake’s 80th birthday and the 45th anniversary of the classic album.
313 articles across 11 countries, front page of Metro, 8th most read story of bbc.co.uk, “And finally” News at 10, record web-traffic for a MAMA Group festival launch.
Benefit temptation telephone
Create video content that captures Benefit’s irreverent personality
Within 24 hours it became Benefit UK’s most successful video ever with 120,000+ views, 3015 likes & 536 comments.