We are looking for a smart and enthusiastic intern and a media-hungry AE/SAE. If you fit the bill,

please email nicola@thisisinkling.com.

Some truly beautiful colour photography from Mark Mawson, the effect apparently comes from simply dropping paint into water. Seriously hypnotic.

Books dance around the shelves and each other, colours change and the shop comes to life. There are some witty nods to Tim Burton, Michel Gondry and Pantone colour charts in there, and it all goes to show, as it says at the end, “There’s nothing quite like a real book”.

It’s been the most shared ad of this week and is a powerful reminder of the year that was 2011. Now to look forward to 2012.

Great viral by the British Heart Foundation on CPR – fronted by Vinnie Jones. He demonstrates how to save lives via administering hands-only CPR to the beat of the Bee Gees’ Stayin’ Alive. Clever.

A great Christmas offering from Viking!

A great demonstration of how drum machines can have soul. Mad skills and funky beats.

Smart new campaign from Lucozade. They collaborate with seven of the UK’s biggest musicians to create drinks bottles that launch videos through an augmented reality smartphone app, bringing the bottle design alive. The videos that play from the bottles are teasers, directing users to a website with further content that goes behind the scenes with the likes of Plan B and Tinie Tempah in the making of the exclusive content. It is creative and engaging. Inkling like this.

East London’s first ever night-time food market. Offering a handpicked selection of London’s best street food, a bar, live music and visual art all housed within a WW2 bunker. The venue also provides a long table where people can dine throughout the evening. Adding to the trend in new-age dining with a central focus on enhancing a local community experience, The Long Table will take place on Abbot Road in Dalston. See you there. http://www.thelongtable.net/

This is amazing. The random inclusion of the kitchen scene is inspired.

Very cool video. A kind of grown up / rave Art Attack. Trot on Buchanan

Great poster ad for missing children

Skills

If your anything like me your face will screw up every time a client uses Red Bull as an example of a brand they want to be like. Everyone wants to own something. They almost do it but not really. You can’t ‘own’ anything. It’s not yours to own. Everyone says that they want to be just like Red Bull. But guess what? No one acts them. Energy is not the key word, it’s commitment. Commitment to one direction (not the boy band). Commitment to high production values. Commitment to go further than anyone else to get the best shots. Commitment to work with the best even if they aren’t being written about in The Sun every week. Commitment to continually create and excite. Commitment to experiment and push the boundaries. Another perfect example right here with the new ‘Windsurf Jaws’ video. Brilliantly shot. Enjoy.

True Red Bull is a unique case. They invented a category and their product benefit meant that energetic sports was the perfect platform. They were also first to this platform. They have pretty much managed to pull off the all elusive ‘own’ something. ‘Ownership’ is pretty much impossible. There are much more important lesson to be learned but are seldom followed. Commitment. Red Bull ‘owner

I am not usual one for picture of animals that seem to thrill and delight the rest of the population of planet earth but these pictures by Carli Davidson are truly amazing. Really capturing the personality of her subjects.
Portfolio here http://www.zeutch.com/photo/carli-davidson-25628

Super interested in seeing this documentary about random objects that have been sent to Paul Smith over last 20 years. They are never boxed. Never have a name on them. But they do inspire him. Bet he ends up with a load more nonsense following this.

Really smart use of Kinetic. Has got me thinking about how we can use this tech to make events more impressive, interactive and improve the retail experience.

Loved the first Kenny Powers and K-Swiss work and this one is next level. So many lines i could quote from this at this moment but can’t decide which one to go with. Dump at its best.

Attenborough and Bjork. Good enough comb for me.

If you have not watched the Genius of Britain I highly recommend you do. I missed it when it was on but discovered it recently on 4od. Some top British scientist (well… ones that have been on tele) take you through Great British discoveries. Watch this programme and you will understand what it means to be creative. Moments of genius. Dedication to thinking. Bonkers experimentation. Pushing the boundaries. Even risk their lives. Brilliant and inspiring.

Watch it here

http://www.channel4.com/programmes/genius-of-britain/4od

So good

Exactly what is says in the title. Surprisingly well done.

Insanely good reactive ad from Durex

Some very wise words about this industry

Awesome new track by Manchester’s D/R/U/G/S, ‘Love/Lust Been Making Up Your Mind’.

Nike step away from football and the big American sports to showcase their ‘extreme’ sports range. Beautifully shot at night. A ludicrously epic lighting budget by the look of it. Nailed it.

Best beer ad i have seen for a very long time. Excellent.

Imagine Bugsy Malone shot in 2011. Well no need. It is here.

Nice viral campaign for the new Dark Night Rises film. The image of Tom Hardy’s character Bane was generated through the power of Twitter- using the hashtag #thefirerises people’s Twitter profile pictures joined together to create the picture you see.

Love this ad. Feels a little bit more grown up from Axe. Beautiful shot. They nail it

Reebok bring together three of the top light artists together to promote the new classic collection

Love this idea and its for a good cause. Winning like Charlie Sheen!

Real nice print ad for Land Rover

This film seems to be on all the blogs I cast my eye over and now it rightly takes its place on the Inkling blog.
Twist on the traditional, and in my opinion overly used, stop motion technique. Just adds so much more joy to the whole thing.

Lovely idea for new fruit based Smirnoff cocktails.
Who says that packaging can’t be the big idea? After all more consumers will interact with point of sale than any other channel.
If you doing your job that is…

Brilliant idea. Shows how important it is to think about content when producing a small and smart experiential idea. Otherwise I would never have known it happened.

Cool installation but can’t help thinking that it could be so much more…

Simple, smart and makes you smile

Now stop reading and focus on what your meant to be doing…

Nice bit of experiential activity here form Lynx, with an augmented reality twist.  People can interact directly with the angels via a digital video billboard at Victoria Station in London.

http://www.youtube.com/watch?v=EOKyD6J4gxI&feature=player_embedded#at=38

Coca-Cola partner up with Daft Punk to create ‘Daft Coke’ as part of their Club Coke line. The gold and silver bottles mimic the duo’s iconic helmets and will be released in March in clubs in France. Check out daftcoke.com, launching in a few weeks, to get your hands on the limited edition bottles.

Loving Audi’s new ad campaign ‘Luxury Prison’ for the new Audi A8. The campaign was launched during the Super Bowl with ‘Release the Hounds’ and attempts to redefine the concept of luxury. Two new ads have just been released ‘Kenny G – Riot Suppressor’ and ‘Startled Smart’.  Very funny.

Startled Smart.

Release the Hounds

Proof that an inkling can happen anytime, anywhere.

Really nice thought. Shows the power an idea can have even without a media spend. Shame it couldn’t stop Gothenburg! Aren’t black cats actually lucky if they cross your path? Maybe give them a miss next time.

http://howbigreally.com/

No more need for an area the size of Wales… BBC and Berg have create a website to show you the real size of major events past and present. Basically see how much of your local area would be wiped out.

The loop pedal has been around for ages in music but there’s an emerging trend with a lot of new, young artists using it to enhance and layer their sounds. People like Jamie Woon, James Blake and Andreya Triana have all been using the technology to create a more distinct sound. Check out Woon’s Spirits, which really strips back the track to what is essentially a loop.

Check out this free festival of culture under the arches at London Bridge in February. Six of the youngest and hottest creatives in London putting on an eclectic and innovative programme of events.

Now this is seriously cool. The Honda Jazz new TV campaign ‘This Unpredictable Life’ includes an app that allows people to literally grab content from the ad as it plays via their iPhone. It uses the same sort of technology as Shazam – using pre-defined sounds waves that are read and applied to a character. Smart.

Check out our coverage for our Vintage Festival collaboration with Sir Peter Blake for Sgt Pepper 2012 album artwork.

For all press and PR enquiries contact Nicola Rutledge or Kirsty Henderson – vintage@thisisinkling.co

Check out some of Inkling’s fantastic coverage in today’s nationals for our Vintage Festival & Sir Peter Blake ‘Sgt Pepper 2012′ artwork reimagining. For all press and PR enquiries contact Nicola Rutledge or Kirsty Henderson – vintage@thisisinkling.com. We are one proud agency!

Sir Peter Blake selects the British cultural icons of his life to mark his 80^th birthday celebrations at Vintage Festival  

*Agatha Christie* Alexander McQueen* Alfred Hitchcock* Amy Winehouse* Anish Kapoor* Audrey Hepburn* Barbara Hulanicki* Bridget Riley* Chris Corbin* Damien Hirst* Danny Boyle* David Attenborough* David Bailey* David Chipperfield* David Hockney* David Lean*Delia Smith* Elton John* Elvis Costello* Eric Clapton *Fanny Cradock* Gary Oldman* Gavin Turk* Grayson Perry* Harold Pinter* Helen Mirren *Ian Curtis *Ian Dury *Jeremy King* JK Rowling* John Hurt* John Peel* Jonathan Ive* Justin de Villeneuve* Kate Moss* Lucien Freud *Lucienne Day *Mark Hix *Martin Parr *Mary McCartney *Mary Quant *Mick Jagger *Monty Python (Foot)*Mr Chow *Nick Park *Noel Gallagher *Norman Foster *Paul McCartney *Paul Smith *Paul Weller *Peter Saville* Richard Curtis *Richard Rogers *Rick Stein *Ridley Scott *Roald Dahl *Robin Day *Robyn Hitchcock *Shirley Bassey *Terence Conran *Stella McCartney *Terrance Rattigan *Tim Berners Lee *Tolkein *Tom Stoppard *Tommy Steele *Tracey Emin *Twiggy *Vidal Sassoon *Vivienne Westwood *Wreckless Eric*

British pop-artist, Sir Peter Blake, has taken inspiration from his most-famous piece of work, The Beatles’ Sgt Pepper’s Lonely Hearts Club album cover, to create a new piece of artwork celebrating the British cultural icons of his life. Sir Peter has relooked at the icons for the renowned artwork from 1967 and selected people who have inspired his creative career over the past six decades to mark his 80th birthday celebrations being held at Wayne Hemingway MBE’s Vintage Festival on July 13^th-15^th.

Sir Peter has selected icons from across the cultural spectrum; featuring pioneering artists, designers, directors, musicians, writers, film stars, fashion designers and chefs, as well as including himself and his own family.

Often referred to as the Godfather of the British pop-art scene in the late Fifties and Sixties, Sir Peter is best known for his artwork on The Beatles’ Grammy Award winning album Sgt Pepper’s Lonely Hearts Club Band. He also designed the cover for the 1984 Band Aid single ‘Do They Know It’s Christmas?’, Paul Weller’s ‘Stanley Road’ album and the 2006 Oasis greatest-hits album ‘Stop the Clocks’.

Sir Peter Blake says: “I’ve chosen people I admire, great people and some who are dear friends. I had a very long-list of people who I wanted to go in but couldn’t fit everyone in – I think that shows how strong British culture and it’s legacy of the last six decades is.”

Wayne Hemingway MBE says: “The new artwork is a tribute to Britain’s standing as the world’s leading creative nation. Sir Peter is the Godfather of British pop-art and is still as passionate as ever about art and culture. It is truly an incredible honour to have him reimagine such an iconic work of art and we are proud to be dedicating the Sunday at Vintage this year to celebrate his 80^th birthday and creative and cultural legacy.”

Sir Terence Conran says of his inclusion: “It is an honour to be selected by a true champion of the art world and what a wonderful idea for Sir Peter to rework one of his most inspiring and enduring pieces. As a fellow octogenarian who has also refused to down tools, I hugely admire his passion, innovation and versatility to remain at the top of his game for many years. So congratulations Sir Peter and a very happy birthday – here’s to many years of your excellent work!”

Noel Gallagher says of his inclusion: “When they told me I had been chosen I was obviously very chuffed. It’s nice to be recognised by as great an artist as Sir Peter Blake. To be on there with the likes of Vivienne Westwood, Mick Jagger and Paul Weller, just those three people alone, is amazing for me as I wouldn’t put myself up with any of those.”

Tom Stoppard says his inclusion is “an honour that outdoes delirium”, while David Bailey says, “Isn’t it about time he became a General?”

Tracey Emin adds: “How lovely to be part of Sir Peters new creation…and exciting to find out who I will be next to. I can’t believe Sir Peter is 80.”

JK Rowling comments: “Given that I’ve devoted quite a lot of time to gazing at the original Sgt Pepper album cover, you can perhaps imagine what it means to me to be featured.  What an honour.”

Elvis Costello comments: “I always dreamed that I might one day stand in the boots of Albert Stubbins.”

Mary McCartney adds: “I am so pleased to be included. Peter is someone whom I respect enormously, so I consider it a huge compliment that he would select me to be included. Happy Birthday Peter!”

(More talent quotes are listed below)

Wayne Hemingway will dedicate Sunday 15^th July to celebrating Sir Peter’s birthday at Vintage. An exhibition of Sir Peter’s work will be on display as well as a dedicated Sunday night headliner show with special guests.

The Beatles’ best-selling album of all time was originally released in 1967 and featured such icons as Marlene Dietrich, James Dean, Bob Dylan, Marilyn Monroe, Aldous Huxley, Sigmund Freud, Karl Marx and Oscar Wilde. The cardboard cut-outs of the icons seen behind the four band members spanned the world’s of sport, literature, film and music amongst many others.

ENDS

For media enquiries please contact:

Nicola Rutledge, Kirsty Henderson or Stephanie Moses

0207 609 0562

07931 717415 / 07855 893648 / 07985 217028

vintage@thisisinkling.com

Notes to Editors

Vintage Festival: Wayne Hemingway’s Vintage Festival celebrates the ‘Best of British’ culture for one glamorous weekend, bringing together the music, fashion, film, art, design and food of the 1920s – 1980s. It will take place at the Boughton Estate in Northamptonshire on 13-15 July 2012. Tickets are on-sale at www.vintagefestival.com.

Image Caption:  Sir Peter Blake selects the British cultural icons of his life to mark his 80^th birthday celebrations at Vintage Festival.

Talent Quotes:

Delia Smith

“My love affair with Sgt. Pepper has never waned in all those years, and it’s the one and only album cover that has instant recall in my mind. One word describes being included in this celebration. Wow!”

Martin Parr

“I am sure Peter Blake may be as tired as he is proud of the now iconic Sgt Pepper album, but it was one the defining albums of my youth, with an equally memorable cover. Two icons in one go, what is this called a duocon, a dicon.”

David Bailey

“Isn’t it about time he became a General?”

Peter Saville

“Obviously its a great honour to be considered for inclusion in any work by Peter Blake, and more so to feature in a reimaging of such an iconic twentieth century tableaux.”

Twiggy

“I am absolutely thrilled and honoured to be part of Peter Blake’s reimagination of the Sgt. Pepper artwork.  I have known Peter for many years and treasure him as a friend.  I am also a huge admirer of his talent as an artist. ”

Vidal Sassoon

“It’s an honor and a great pleasure to be chosen by Sir Peter Blake, but who are all those lovely characters in the picture!?!”

Tracey Emin

“How lovely to be part of Sir Peters new creation…and exciting to find out who I will be next to. I can’t believe Sir Peter is 80.”

JK Rowling

“Given that I’ve devoted quite a lot of time to gazing at the original Sgt Pepper album cover, you can perhaps imagine what it means to me to be selected.  What an honour.”

Tom Stoppard

“An honour that outdoes delirium.”

Richard Curtis

“I’m such a fan of Peter Blake’s work, it would be a thrill to be involved in anything he does. It was always such a pleasure trying to spot the people you recognised on the Pepper album – to become one of those people on the new one who no-one at all can recognise would be the greatest honour.”

Mary McCartney

“I am so pleased to be included. Peter is someone whom I respect enormously, so I consider it a huge compliment that he would select me to be included. Happy Birthday Peter!”

Wreckless Eric

“The first time I heard Sgt Pepper’s Lonely Hearts Club Band I was thirteen, lying drunk under a table watching a frog-faced older boy kissing a girl from fifth form at a school friend’s sister’s party while Lucy In The Sky With Diamonds played over and over. I’d never seen or heard anything like it. In 1967 I could hardly imagine the next four days, let alone the following forty-five years. Peter Blake once introduced me to Captain Beefheart: “Eric, how delightful to see you – now, have you met Don…?”

Justin de Villeneuve

“After a decade of ‘ducking & diving’ I was fortunate enough to become friends with the brilliant and creative talent emerging in the early sixties from the Royal College of Art.  David Hockney, Allen Jones & Peter Blake, to name just a few.  That’s where the sixties started. The Beatles then carried the torch to America closely followed by the Stones. With my prodige’, Twig the Wonderkid (Bowie’s quote from Aladdin Sane) following swiftly on their coat tails.  Looking back on that magical period where I ‘hob-nobbed’ with Noel Coward, Fred Astaire, David Niven (all good mates) my hero was and still is Sir Peter Blake (God bless his cotton socks). After so much aqua has gone under the Ponte Vecchi it is thrilling to be acknowledged as an iconic architect of ‘Sixties Cool’ by someone as esteemed as that noble night Sir Peter of Dartford.”

Sir Terence Conran

“It is an honour to be selected by a true champion of the art world and what a wonderful idea for Sir Peter to rework one of his most inspiring and enduring pieces. As a fellow octogenarian who has also refused to down tools, I hugely admire his passion, innovation and versatility to remain at the top of his game for many years. So congratulations Sir Peter and a very happy birthday – here’s to many years of your excellent work!”

Elvis Costello

“I always dreamed that I might one day stand in the boots of Albert Stubbins.”

Robyn Hitchcock

“It was 45 years ago today – that I put the record on to play – and there upon the gatefold sleeve – were some images beyond belief – courtesy of Peter Blake – and now I’m on Sir Peter’s recreation! WOW!”

Terry Jones

“Monty Python is flattered to have had his foot selected by Sir Peter Blake, but there are better parts of his body available at very little cost.”

Michael Palin

“This is great tribute to a fine foot; just don’t tell Bronzino, or he’ll want royalties.”

Noel Gallagher

“When they told me I had been chosen I was obviously very chuffed. It’s nice to be recognised by as great an artist as Sir Peter Blake. To be on there with the likes of Vivienne Westwood, Mick Jagger and Paul Weller, just those three people alone, is amazing for me as I wouldn’t put myself up with any of those.”

Anish Kapoor

“I’m honoured that Peter should want to include me in his reimaging. I always thought his original cover was wonderful and am thrilled to be part of it.”

Rick Stein

“I sat in the back of a mini in Kings Cross and listened to the whole of Sergeant Pepper on the radio before it was released. When I got my hands on the cover it completed the astonishing significance of that album to a twenty year old free in Sydney. My world had arrived.”

Richard Rogers

“The Sgt Pepper’s Album cover is probably the most memorable image of any record cover.  Peter absolutely caught the atmosphere of the time.  While I am a modernist I would be delighted to participate in a time warp.”

David Chipperfield

“For my generation the music of the Beatles was incredibly important. We waited for each new album. The design of the covers of LP’s was part of their mystery and attraction. Peter Blake’s cover for Sgt Pepper’s was one of the most exciting images of these years and has remained one of the most original icons of popular culture. It is an honour to be selected by the author of this extraordinary image and I wish him the happiest of birthdays.”

Lord Norman Foster

“Peter Blake’s 80^th and Sergeant Pepper’s 45^th – two great anniversaries! Peter is a magnificent magpie in his ability to capture and transform images of popular culture. His work makes a nod to transatlantic influences but it has an essentially British quantity – gently poking fun, eccentric and full of historical references. His celebratory collage continues a theme that he has pioneered and fashioned over many decades.”

Mr Chow (Michael Chow)

“Over half a century ago, I had an instant bond with a young artist whose work was initially reviled by the public. I realised he must be a genius in the making.  He invented a new genre which critic Lawrence Alloway proclaimed as ‘POP’ art.

“Prior to the opening of the first MR CHOW, I asked Peter to make a work that was the anthesis of Chinoiserie. He took it a step further and my portrait collection was born. I pride myself on the ability to spot talent and greatness in artists, but more than anything, I am proud to call Peter my friend.”

Truly getting into the spirit of this summer, Wayne and Gerardine Hemingway’s Vintage Festival is back on 13-15th July to transform the stunning stately home, Boughton Estate in Northamptonshire, into the capital of British culture and cool. Vintage promises an opportunity to enjoy some of the finest elements of British culture. Whether it’s learning the dances of the decades, boogying along to tunes of an incredible DJ set, having a decade specific makeover or taking advantage of the Vintage High Street and Vintage Marketplace, brimming with independent retailers and renowned brands from past to present, it truly is a creative feast for all the ages.

The award winning Wilderness festival, today announces its first wave of enchanting acts across music, food, talks and debates, theatre, late night parties and outdoor pursuits.
Some of the finest names in musicianship are already confirmed for the 2012 spectacular and Wilderness is proud to announce that Mexican duo Rodrigo y Gabriela and pulse pounding orchestra C.U.B.A will be a performing together in a UK festival exclusive.

We’re proud to announce our appointment as the global PR agency of Cutty Sark blended Scotch whisky. See the PR Week announcement above for more details.

We’re proud to announce Vintage Festival is back for 2012 on 13-15 July in a new stunning stately home location in central England. Tickets on-sale now – don’t miss out! Get yours here: http://www.vintagebyhemingway.co.uk/tickets

And we’re up and running!

We’ve got our balloons out again for ghd, this time at the Clothes Show Live 2011. Watch this space for more images.

We’re very pleased to announce the Wilderness won ‘Best New Festival’ at the Festival Awards last night – http://www.virtualfestivals.com/latest/news/11862. We launched and ran all of the PR for the festival, which brought together music, theatre, talks, panel debates, late-night parties, outdoor pursuits and food at Cornbury Park to over 10,000 people. Tickets go on sale today for 2012. Make sure you don’t miss out on the magical wonderland that is Wilderness – www.wildernessfestival.com

Inkling is doing something very exciting for one of the UK’s coolest brands, ghd. This space is going to be transformed into a visual wonderland. All will be revealed tomorrow….

Check out our gig for Citroen and Gio-Goi. The gig celebrated the collaboration of both brands on a trainer – the DS3 Racing Shoe by Gio-Goi, inspired by the award-winning car. D/R/U/G/S, Young British Artists and Silverclub all played on the night at the special pop-up we created for the collaboration on Brick Lane.

Inkling today announces three new account wins to their growing client roster. The new creative agency, started by former Cake and WCRS employees in February, has been appointed by multi-award winning fashion brand, Gio-Goi, leading hair brand ghd, and new watch brand, Tendence to implement a range of communications campaigns covering PR, events and content.

International fashion brand, Gio-Goi, has hired Inkling to handle its consumer, trade and regional PR. The agency, who beat eight other agencies to secure the account, will manage the fashion press office for the brand and handle the PR around their UK store openings. Inkling has also been briefed to support a wider brand-building plan around Gio-Goi’s music credentials, supporting the on-going deals with music artists such as Plan B and Deadmau5.

Inkling has also been appointed to design and produce ghd’s experiential showcase at one of the UK’s biggest events in the hair industry calendar, Salon International at ExCel in London.

And the agency will launch the new Swiss watch brand, Tendence, into the UK market later this year. Inter City Watch Company, who also distribute Police, French Connection, Roamer and Karen Millen watches among others, have appointed Inkling to work on the brand strategy and implement a 12-month communications campaign involving PR, content and events.

Inkling’s head of communications, Nicola Rutledge, says: “We’re hugely excited to be developing our client portfolio so rapidly at Inkling, particularly with them spanning across the range of our services. To secure brands with such well-established and respected reputations, as well as Cool Brand status, in our first year is an achievement we’re very proud of. We’re looking forward to helping to keep Gio-Goi and ghd at the forefront of their markets and to help build and develop a successful new brand in the watch market with Tendence.”

Gio-Goi brand and marketing consultant, Jo Bohling, says: “Gio-Goi is more than just a fashion brand, it is a lifestyle brand. We wanted to find an agency that understood the world that Gio-Goi and its consumers inhabit and who could bring creative concepts to build the brand. We found that in Inkling.”

ghd UK marketing manager, Liz Bryne, says: “We are really excited about working with Inkling on this project, their approach to the brief was really fresh and very creative and we felt like they had really listened to what we wanted.”

Tendence Brand Marketing Manager, Julie Halford, says: “Tendence is a watch brand like no other, with huge global success. Inkling has helped develop the UK launch strategy for Tendence to establish it’s position as a unique, premium watch brand and replicate it’s worldwide success.”

Multi-award winning fashion brand, Gio-Goi, is throwing two special parties to celebrate the Manchester music scene to mark the launch of its first store in the city, and in England.

The international label is opening a dedicated store in Manchester’s Arndale Centre on Thursday 25th August and is holding a special free acid house reunion party on Friday September 2nd at Moho Live in the city. The party will feature the original line-up from the iconic rave scene in which the brand was launched, including Hacienda DJs Mike Pickering, Jon da Silva and Graeme Park.

A gig celebrating the hottest new Manchester music talent will then take place on Wednesday 14 September, featuring D/R/U/G/S, Silverclub and Young British Artists in London. The gig will happen in a special pop-up shop in Brick Lane, which will sell a limited edition trainer created by Gio-Goi and Citroen – DS3 Racing by Gio-Goi.

The influential acid house dance scene of the late 1980s saw local brothers Chris and Anthony Donnelly create the Gio-Goi brand, which became the uniform of choice for ravers in the second ‘Summer of Love’. The brothers put on the first warehouse parties in Manchester called Sweat It Out. Their twenty-four hour Joy party, was the largest in the North at the time, clocking ravers in the tens of thousands and actually coining the famous phrase, ‘24-hour party people.’

It is now worn by a new generation of music royalty, including Plan B and Deadmau5 and has been seen on such artists as Pete Doherty, Kasabian, Arctic Monkeys, Tiesto and Rihanna.

A limited amount of free tickets are available for the parties. Go to www.gio-goi.com for more details.

Nicola, Emily & Lucy from Inkling PR team getting involved at The Last Tuesday Society’s Midnight Masked Ball at Wilderness.

Inkling are at Wilderness Festival this weekend.

Wilderness is a new three-day festival from the incredible minds that brought us Secret Garden Party & Lovebox.

It is a weekend of music, food, theatre, literary debate and outdoor pursuits in the stunning setting of Oxfordshire’s Cornbury Estate.

We can confirm the atmosphere is amazing and that Wilderness is festival that is here to stay. Expect the date to be a firm fixture in the festival season.

Check out some amazing pics from the first evening include Secret Garden Party’s immense Where The Wild Things Are party and a banquet by River Cottage chef Tom Hunt.

Our creative director, David Proudlock, has been named as one of the world’s best young creative talents by Campaign in their ‘Emerging Talent Portfolio. Respect.

Dionne Bromfield follows in the fashion footsteps of her godmother, Amy Winehouse, by becoming one of the latest music faces of streetwear brand, Gio-Goi.

The 15-year-old singer has taken part in a shoot for the brand, similar to the one her ‘auntie’ Amy did in 2007. Gio-Goi has long been the fashion label of choice for music royalty, with artists such as Plan B, Deadmau5, Tom Meighan and Lily Allen all wearing the brand.

Gio-Goi founder, Anthony Donnelly, said: ‘Dionne was a true professional on the day. She looks amazing in the photos’.

For further more images go to www.gio-goi.com .

Alternative rock band, The Subways, made their long-awaited comeback at a special gig for Gio-Goi in Glasgow on Wednesday night. After 2005’s Young For Eternity and 2008’s All or Nothing albums, the band were back to showcase tracks from their forthcoming new third release Money and Celebrity.

The special performance was in celebration of the opening of the new Gio-Goi store on Buchanan Street. The trio raised the roof at Stereo with a continual stream of crowd pleasers, including their biggest hit Rock n Roll Queen.

Wilderness today announces a host of unique additions to its groundbreaking new festival of music, food, theatre, literary debate and outdoor pursuits at the spectacular setting of Cornbury Park in Oxfordshire on August 12-14.

American rock band, Mercury Rev, will make their only UK festival appearance of the summer, performing their seminal masterpiece ‘Deserter’s Songs’ for the very last time on this sell-out tour. A concept album which NME named it’s ‘album of the year’ in 1998 captured the pre-millennial mood with a feeling of child-like wonder, merging Disney-esque orchestral ballads, female sopranos, flugelhorns and the eerie whine of a bowed saw. It was an acclaimed success that heralded Mercury Rev’s rebirth as purveyors of a cosmic brand of Americana not yet seen before…

The Secret Garden Party, the award-winning festival which last week sold out of all tickets for this year’s event, will be presiding over a late-night concept party on the Friday night. Aptly titled ‘Where The Wild Things Are’, this will be the only other opportunity to catch the antics of the Secret Garden crew this summer.

Jim Whewell, Secret Garden’s Creative Director says, “We spent a couple of days up at Cornbury picking the exact spot for this party – it’s an absolute gem and we can’t wait to roll over to Wilderness and finish the summer in style.”

Renowned for their radical, magical and wild style of entertainments, they promise to transform an ancient forest clearing into a theatrical landscape of make-believe with the help of resident performers Tax Deductible, The Artful Badger and The Feast of Fools.

The Last Tuesday Society, London’s undisputed purveyors of eccentricity, host their first ever headline show at a UK festival with a Midnight Masked Ball on Saturday night. Following Gogol Bordello’s closing main stage show on Saturday Night, the festival site will be turned over to Viktor Wynd and his accomplices who will oversee a multi-tented extravaganza of weird and wonderful entertainments including ballroom dancing, late night story-telling, puppet theatre, processional bands, séances and life drawing classes.

Including headline shows from The Urban Voodoo Machine, a second performance from the Hypnotic Brass Ensemble and aerial displays from the amazing Empress Stah, the Ball promises to be a spectacular Balkan boogie carousal into the early hours of Sunday morning…

Mercury Rev, Fyfe Dangerfield of Guillemots, The Low Anthem and the previously announced Robyn Hitchcock will all be collaborating in a very special Sunday Night Songbook Finale with cult singer-songwriter and Wilderness Artist-in-Residence 2011, Daniel Johnston. Without any fear of hyperbole, Daniel’s ensemble late-night show under canvas is a truly unique happening and illustrates Wilderness’ innovative, adventurous and altogether new approach to festival programming.

Wilderness today announces it’s full line-up of debates, discussions, comedy and spoken word. London’s popular Intelligence Squared and Idler Academy organisations will be the headline partners in a four-tent marathon of thought-provoking experiences, lectures and seminary.

Including two daily panels debates which feature such luminaries as the Executive Director of Greenpeace, Kumi Naidoo, and the editor of the New Scientist, Roger Highfield, Intelligence Squared play host to other speakers including Harry Eyres (Financial Times Slow Lane columnist), Brendan O’Neill (Editor of Spiked online) Rory Sutherland (VP of Ogilvy), James Dellingpole (Daily Telegraph), and Viscount Monckton of Brenchley.

The Idler, the British magazine devoted to the ethos of ‘idling’, founded by Tom Hodgkinson and Gavin Pretnor Pinney, will bring their renowned Idler Academy to Wilderness for the weekend. On the bill will be a brilliantly inspired and vast range of talks over the three days. Highlights include Gavin’s own ‘Adventures In Cloud Spotting’, Dr David Bramwell’s talk on modern utopias and Ben Moor who will lead a Frisbee Tree Golf session.

As well as performing on the main stage, Frederick ‘Toots’ Hibbert from Toots and the Maytals will also be doing a special Q&A with David Katz about 50 years of reggae.

The new names join a line-up including Antony and the Johnsons (and The Heritage Orchestra), Laura Marling, Daniel Johnston, Gogol Bordello, The Low Anthem, Dry The River, Guillemots, Toots & The Maytals, Hypnotic Brass Ensemble, Hayseed Dixie, chefs Skye Gyngell and Sam and Sam Clark from Moro, The Old Vic Tunnels, Tax Deductible Theatre Company, Factory Theatre, Bristol Natural History Consortium, Headspace and Boutique Babysitting.

Wilderness announces a host of exciting new acts and speakers who are set to appear at the inaugural multi-arts festival of music, food, theatre, literary debate and outdoor pursuits. Daniel Johnston, Dry the River, The Low Anthem, Hypnotic Brass Ensemble, Ian Goldin, Mark Stevenson, Factory Theatre, Robert Rowland Smith, Julian Baggini and David McCandless will all be appearing at the festival taking place on Cornbury Park in August 12-14.

Special collaboration have also been announced including, Antony and the Johnsons and the Heritage Orchestra and Daniel Johnston and The Low Anthem, who will perform separate sets but together will undertake a special performance of ‘the songs of Daniel Johnston.’

http://www.clashmusic.com/news/daniel-johnson-uk-appearance

The inner-city musical playground experience, Electric Carnival, returns for 2011 and will bring a bigger line up, more venues, increased capacity and a brand new site layout when it comes to Birmingham on Saturday 4th June.

The music event returns to the UK’s second city bringing 80-plus live acts and freshest DJs from around the world, including Example, Professor Green, Chase & Status (DJ set) and Annie Mac. Over 9,000 people will be able to party to live and DJ performances covering House, Electro, Drum n Bass, Dubstep, Techno, Breaks, Funky, Hip Hop, Rock, Pop, Soul, R&B, Electroclash, Funky, Garage and any subgenre you can think of in the unique city takeover across 20 different areas. Get your ticket at: www.electriccarnivalfestival.com

Fancy a festival with a difference? Well have no fear, an exciting new festival concept has launched, Wilderness. Bringing together food, music, literature, learning and rejuvenation, the pioneering new multi-arts festival set to redefine the festival experience for 2011. Set among the lakes, parklands and ancient forest of the exquisite Cornbury Estate, Wilderness will see the likes of Antony and the Johnsons, Laura Marling, Toots and the Maytals, The Old Vic Tunnels, Michelin-starred chef Skye Gyngell, Moro restaurant owners Sam and Sam Clark, Intelligence Squared and The Idler create a magical 2-day event in Oxfordshire on August 12-14.

Tickets are selling fast. Get yours here: www.wildernessfestival.com