Inkling is a creative marketing agency that lives to create and outmanoeuvre

Taken by Sam Boynton, Production Manager
T: 020 7609 0562
E: info@thisisinkling.com
CREATIVE • DIGITAL • SOCIAL • PR • EXPERIENTIAL

Case Studies

Bacardi Beginnings

Brief

Connect the Bacardi brand to a young, opinion-forming audience

Solution

Bacardi Beginnings: Three collaborations between established & emerging artists, each writing a brand new track together which is then released in a way that pushes the boundaries of music promotion

 

24 Hour A&R

Pairing

Rudimental & Bi-polar Sunshine

Project

24 Hour A&R: Write, record, release & perform a new track live in less than 24 hours

Results

130+ pieces of coverage, 150,000+ views of content, 11.3m Facebook impressions, 500+ attendees at the live performance

Beats Per Minute (BPM)

Pairing

Toddla T & Roses Gabor

Project

BPM: Track unlocked one beat at a time via social media using likes, hashtags & shares via the BPM app

Results

80+ pieces of coverage in key titles, 90+ entries to remix competition, 70,000+ views of content, release hashtag trended on Twitter, 10.2m Facebook impressions

AV-to-3D

Pairing

Kele Okereke (Bloc Party) & Bobbie Gordon

Project

AV to 3D: The world’s first  3D printed vinyl record store with limited edition sleeve design by Kate Moross. To see sleeves click here

Results

Full evaluation is currently underway. Results coming soon

Cutty Sark Brand Development

Brief

Global re-launch of Cutty Sark Blended Scotch, one of the top 10 whisky brands in the world

Solution

Using Inkling’s 7 Step brand building process to re-position the brand as the Spirit of Adventure for the young, creative class. Bring the brand to life online through an ambitious digital program.

Results

Global brand book & play books for 50+ markets, workshops & new brand film

Cutty Cargo

Brief

Create a global experiential platform to support the new brand launch

Solution

Cutty Cargo: highly flexible, touring event bringing the best creative culture in a city under one roof – a giant recreation of a crate used to smuggle Cutty Sark into Prohibition America in 1923

Results (for London leg only)

Record digital buzz & engagement, 110+ pieces of coverage, 400+ attendees, news sales lead & accounts secured for UK distributors

ghd airstream

Brief

Increase awareness of ghd’s new hairdryer, Air.

Soution

Air Boutique: ghd’s first-ever brand owned salon experience, destinations dictated by Facebook and Twitter communities.

Results

Twitter followers up 60%, trended on Twitter twice in the UK, 1,989 # Tweets, 4,700 Facebook engagements, sales up 50% (in areas visited)

Vintage Britain

Brief

Launch Vintage Festival communicating 8 decades of British creative culture across 6 pillars.

Solution

Re-work Sgt Peppers iconic artwork to coincide with Sir Peter Blake’s 80th birthday and the 45th anniversary of the classic album.

Results

313 articles across 11 countries, front page of Metro, 8th most read story of bbc.co.uk, “And finally” News at 10, record web-traffic for a MAMA Group festival launch.

Benefit temptation telephone

Brief

Create video content that captures Benefit’s irreverent personality

Solution

Temptation Telephone: Those brave enough to answer were rewarded with a once in a life time experience they will never forget. 

Results

Within 24 hours it became Benefit UK’s most successful video ever with 120,000+ views, 3015 likes & 536 comments.

Our Experience
cutty-sark
ghd
logo-bacardi
hush-puppies
an-experience
conran-design-group
wilderness
benefit
woodland
royal-mint
logo-great-britain
village-experience
hostel-world
up-at-the-o2
logo-saga
cutty-sark
ghd
logo-bacardi
hush-puppies
an-experience
conran-design-group
wilderness
benefit
woodland
royal-mint
logo-great-britain
village-experience
hostel-world
up-at-the-o2
logo-saga

Partners

David ProudlockCreative Partner

Jono MarcusDigital Partner

Nicola RutledgeCommunications Partner

Will ParkinsonProduction Partner

Fried Gold

17th April

11th April

28th March

28th February

21st February

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