Connect the Bacardi brand to a young, opinion-forming audience
Bacardi Beginnings: Three collaborations between established & emerging artists, each writing a brand new track together which is then released in a way that pushes the boundaries of music promotion
24 Hour A&R
Rudimental & Bi-polar Sunshine
24 Hour A&R: Write, record, release & perform a new track live in less than 24 hours
130+ pieces of coverage, 150,000+ views of content, 11.3m Facebook impressions, 500+ attendees at the live performance
Beats Per Minute (BPM)
Toddla T & Roses Gabor
BPM: Track unlocked one beat at a time via social media using likes, hashtags & shares via the BPM app
80+ pieces of coverage in key titles, 90+ entries to remix competition, 70,000+ views of content, release hashtag trended on Twitter, 10.2m Facebook impressions
Kele Okereke (Bloc Party) & Bobbie Gordon
AV to 3D: The world’s first 3D printed vinyl record store with limited edition sleeve design by Kate Moross. To see sleeves click here
Full evaluation is currently underway. Results coming soon
Cutty Sark Brand Development
Global re-launch of Cutty Sark Blended Scotch, one of the top 10 whisky brands in the world
Using Inkling’s 7 Step brand building process to re-position the brand as the Spirit of Adventure for the young, creative class. Bring the brand to life online through an ambitious digital program.
Global brand book & play books for 50+ markets, workshops & new brand film
Create a global experiential platform to support the new brand launch
Cutty Cargo: highly flexible, touring event bringing the best creative culture in a city under one roof – a giant recreation of a crate used to smuggle Cutty Sark into Prohibition America in 1923
Results (for London leg only)
Record digital buzz & engagement, 110+ pieces of coverage, 400+ attendees, news sales lead & accounts secured for UK distributors
Increase awareness of ghd’s new hairdryer, Air.
Air Boutique: ghd’s first-ever brand owned salon experience, destinations dictated by Facebook and Twitter communities.
Twitter followers up 60%, trended on Twitter twice in the UK, 1,989 # Tweets, 4,700 Facebook engagements, sales up 50% (in areas visited)
Launch Vintage Festival communicating 8 decades of British creative culture across 6 pillars.
Re-work Sgt Peppers iconic artwork to coincide with Sir Peter Blake’s 80th birthday and the 45th anniversary of the classic album.
313 articles across 11 countries, front page of Metro, 8th most read story of bbc.co.uk, “And finally” News at 10, record web-traffic for a MAMA Group festival launch.
Benefit temptation telephone
Create video content that captures Benefit’s irreverent personality
Within 24 hours it became Benefit UK’s most successful video ever with 120,000+ views, 3015 likes & 536 comments.
Create an innovative digital campaign for urban, professional class Indians leaving university
Adventurer Wanted: your chance to follow in the footsteps of the world’s greatest adventurers by winning your place on the ultimate expedition spanning four continents.
213,000 new Facebook fans in just 4 weeks
3,000,000+ posts (from 2.5m users)
20,000 video entries uploaded
Promote Britain to a young, cool German audience
Open a gallery of the best UK street art talent in partnership with Graffiti Life, two of the pictures were secret doors leading to a gin bar, showcasing the best independent gin distilleries in the UK.
38 pieces of coverage in taste making titles
Reach = 12,608,824
Launch and grow a new festival concept without ‘big’ headline talent in a challenging festival environment
Hardworking, highly strategic press office and media relations campaign as lead marketing channel supported by minimal traditional media channels
257 media on-site
1,118 piece of coverage
Overall ROI = 96:1
Year 2 = 50% increase in ticket sales
Best New Festival 2011, Best Small Festival 2012