BRIEF:

Inkling was tasked with producing a touring experiential campaign to create brand awareness and drive sales of the Philips Lumea - revolutionary IPL technology for long term hair removal.

SOLUTION:

We devised a shopping centre tour across the UK, offering expert advice on the Lumea. Consumers were then given a money off voucher and a luxury bath robe if they purchased the product. The stand featured its own cocktail bar, serving free drinks throughout the day.

RESULTS:

  • 1,742 people directly engaged with our Lumea experts
  • 81 products sold during the tour 
  • 405 competition entries