Knowledge Bomb No. 10 - Cracking the Gen X Code

As we gear up for the launch of Marketing for the Jilted Generation – our deep dive report into the UK Gen X demographic of 35 to 55 year olds – for our 10th Knowledge Bomb Inkling explores innovative behaviours and campaigns that have resonated with this cohort. The case studies featured here may straddle a wide gamut of industries, but all are united by the remarkable cut-through they achieved.

Click here to download Knowledge Bomb No. 10 - Cracking the Gen X Code.