We live in an increasingly experience-centric world, where experiences have become a much sought-after social currency for consumers. 53% of UK millennials polled in an Inkling and Censuswide survey said that they would rather spend money on an experience versus a possession.
Unsurprisingly brands are responding by ramping up their experiential marketing efforts – and they’re also driving purchase. Nearly two thirds of brands are realising better than 2:1 returns from their experiential and event investments (with 29% of brands reporting ROIs over 10:1).
To ensure you’re getting the global view, in this Knowledge Bomb we look at fresh new brand activations from outside the UK.