Knowledge Bomb No. 5 - Here for Good

The sales of ethical products and services in the UK grew by 8% last year, growing the ethical market from £35 billion to £38 billion. With nearly 70% of UK millennials surveyed by Inkling and Censuswide saying that they consider a brand’s ethics and values when making purchases, it’s no wonder that brands big and small are running campaigns highlighting their sustainability initiatives, with some even baking ethics into their core DNA.

In this edition of Knowledge Bomb, we look at the different routes brands are taking to earn their values and ethics badges, as well an example of cause marketing falling flat.

Download Knowledge Bomb No. 5 - Here for Good by clicking here