Knowledge Bomb No. 3 – Wellness Matters

There was a time when health and wellness became synonymous with kale smoothies and 45 minutes on a treadmill 5 days a week. The new definition of wellness now looks at being healthy from a more holistic sense, giving importance not just to exercise and diet, but also to the wider picture of mental and social happiness.

Savvy brands that tap into the major trends that are re- jigging the traditional ‘healthy’ proposition, stand to gain the loyalty of the new wave of healthy consumers.

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