Knowledge Bomb No. 2 – The Year In Pink

2015 has been a landmark year for the LGBTQ community globally, with same-sex marriage becoming legal in the US, Luxembourg and Greenland. Whilst some brands have had a clear strategy of how to include this cohort in their communications, others are still not engaging with this group, who have an estimated spending power of over a trillion pounds globally.

A recent survey we commissioned with Censuswide revealed that 39% of UK Millennials wanted their generation to be remembered for improving gender and LGBT equality, so openness and equality is top of mind for 18 to 34 year olds in the UK.

Download Knowledge Bomb No. 2 for some of 2015’s marketing highlights, with a distinctly LGBT lens.