Knowledge Bomb No. 1 – Retail Rebooted

Consumers have changed the nature of their relationships with brands drastically in the past few years. Driven by social commerce and a need to have more than a ‘buyer-seller’ relationship, today’s consumers are demanding a deeper, more emotional pay-off in exchange for their loyalty.

Consumers want experiences, not programs. Ultimately, the brands that will win will be the ones that add value to their consumers’ lives, be it through cutting-edge technology or no tech at all.

Download our Knowledge Bomb on the future of retail.