Inkling Report No. 3 - UK Millennials: You Don't Even Know Me

WERE YOU THE SAME PERSON AT 34 THAT YOU WERE AT 16?

Back in 2015, we published one of the first studies into UK Millennials to use a 100% UK sample. But in hindsight, we didn't go far enough. With the Millennial cohort stretching from kids studying for their GCSEs through to thirtysomethings considering purchasing a second home, attempting to ascribe one set of values to the whole demographic doesn't stand up to scrutiny. 

You Don't Even Know Me

Within You Don't Even Know Me we redress the balance and show how tastes, behaviours and attitudes change as Millennials move through distinct developmental lifestages. In doing so, Inkling demonstrates how brands need to understand their audience in order to develop an authentic (and mutually profitable) relationship.

Download our report

Fill out the form for a free download of You Don't Even Know Me: UK Millennials Report. Once submitted, a link to the report will appear below. You'll also receive an email asking to be added to our mailing list - if you don't want to join, feel free to ignore it.

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