Inkling Report No. 3 - UK Millennials: You Don't Even Know Me
We believe that the fastest growing and most exciting brands are no longer built through traditional ATL channels. Instead, they authentically connect to culture - converting their audience by providing genuine value exchange.
However, to do that successfully requires deep demographic understanding: something which has been all too absent when it comes to Millennials. Despite the sheer volume of articles, thinkpieces and white papers dedicated to this cohort, most have resorted to generalisations that assume the motivations and behaviours of 16-year-old high school students are identical and interchangeable with 34-year-old parents. Clearly, this isn't fit for purpose.
So in April, we'll be releasing You Don't Even Know Me - a deep-dive into Millennials that aims to demonstrate how hopes, dreams, aspirations and brand preferences develop over time. Sign up to receive your free copy below.