Inkling Report No. 3 - UK Millennials: You Don't Even Know Me

Inkling Report No. 3 - UK Millennials: You Don't Even Know Me

The Millennial cohort stretches from kids taking their GCSEs through to couples completing on their first home, and as such assigning one set of values to them is redundant. In You Don't Even Know Me Inkling tracks how attitudes shift as Millennials move through distinct developmental lifestages and milestones.

Inkling Report No. 2 - Gen X: Marketing for the Jilted Generation

Inkling Report No. 2 - Gen X: Marketing for the Jilted Generation

Gen Xers have been maligned as the slacker generation. Yet as the pioneers of seismic shifts in music, media, fashion, tech and communications, it’s time for a reappraisal.